The Body Shop has announced the completed its acquisition of the assets of Adidem Pty Limited, the company operating The Body Shop Australia since 1983, from head franchisee Graeme Wise. This acquisition will move the fifth biggest The Body Shop market’s retail sales from a franchise operation to a company-owned market.
 
According to The Body Shop, Wise has built the business in Australia into a The Body Shop market known for its excellence in service and strong brand values. Commenting on the deal, Wise said “In transferring ownership of the business to The Body Shop International, I am pleased that the future of the business will be in the best possible hands.”
 
Jeremy Schwartz, chairman and CEO The Body Shop, said, “I am delighted to welcome the talented teams in Australia who have contributed to build a successful business in this strategic market. I am very much looking forward to working with them and pursuing the development of The Body Shop values, culture and business in Australia.”